YADDA KYAUTATA SANA'AR ZAI IYA GINA DAYA

Da duniya ta daɗe tana jira, shagunan manyan tituna da tafiye-tafiye sun kusa ƙarewa. Yayin da kasuwancin e-commerce ke bunƙasa, ayyukan M&A sun ragu, suna murmurewa yayin da ra'ayi ya ƙaru tare da maganar murmurewa a kwata na ƙarshe. Kamfanoni sun taɓa dogara da tsoffin tsare-tsare na shekaru biyar sun wargaza ƙa'idojin jagoranci kuma sun sake fasalta jagorancinsu, da dabarunsu, don daidaitawa da tattalin arziki mai saurin canzawa da rashin tabbas, yayin da gado ya ɓace kuma 'yan ƙasa suka rasa wata dabara. Lafiya, tsafta, dijital da walwala sun zama labaran nasarar annobar yayin da masu sayayya suka kwanta cikin sabbin halaye da za su daɗe, yayin da kasuwannin alfarma da yawa suka mamaye masana'antar yayin da farfadowar GVC mai siffar K ta fara.

Mutuwar George Floyd ta haifar da tashin hankali da tashin hankali na motsin Black Lives Matter, duk da haka wani muhimmin juzu'i da aka samu a shekarar 2020, wanda ya haifar da fa'ida ga masana'antu mai fa'ida da tsattsauran ra'ayi wanda shima ya haifar da sabon juyi da ba a taba ganin irinsa ba ga kyawun duniya. An daina karɓar kyakkyawar niyya da da'awar mara tushe a matsayin kuɗi don canji na gaskiya - canza wannan, kada ku yi kuskure, ba shi da sauƙi ga kamfanoni masu gadon da ke cikin fararen ajanda. Amma juyin juya hali wanda shine, kadan kadan, yana ci gaba da girma kafafu.

To, menene na gaba? Menene zai iya biyo bayan babban girgizar kasa ta duniya da wannan shekarar ta yi, a zahiri, ta same mu da kai? Yayin da 2020 ta bai wa duniya damar danna maɓallin sake saiti, ta yaya a matsayinmu masana'antu za mu iya ɗaukar darussanta, mu sake fasalin abin da muke bayarwa kuma, don fayyace Zaɓen Shugaban Amurka Joe Biden, gina baya da kyau?

Na farko, yayin da tattalin arzikin ke samun ƙarfi, mahimmancinsa cewa koyarwar 2020 ba ta ɓace ba. Kamfanoni ya kamata a yi la'akari da cewa ra'ayin jari-hujja ba zai iya rinjayar ainihin bukatu da gaggawa na ci gaban kasuwanci ba, ingantacce kuma mai dorewa, haɓakar da ba ta da tsadar muhalli, wanda ba ya watsi da 'yan tsiraru, kuma yana ba da damar yin gasa mai kyau da mutunci ga kowa. Dole ne mu tabbatar da cewa BLM motsi ne, maimakon ɗan lokaci, dabarun bambancin, alƙawura da girgiza jagoranci ba aiki ne na sabis na lebe na PR da aka yi a lokutan rikici ba, kuma CSR, aikin sauyin yanayi da haɓaka alkawuran tattalin arziki na madauwari ya ci gaba da tsara kasuwancin duniya a cikin abin da muke aiki.
Mu a matsayin masana'antu, da al'umma, an ba mu harsashi na zinariya a cikin nau'i na 2020. Dama don canji, don kawar da kasuwarmu mai yawa a cikin mutane da samfurori, kuma mu rungumi 'yanci mai daraja da 'yanci da aka bayar don karya tsofaffin halaye da kafa sababbin halaye. Ba a taɓa samun irin wannan bayyanannen damammakin samun ci gaba ba. Ko wannan shine sarkar wadata ta girgiza don samar da ci gaba mai dorewa, tsarin kasuwancin da aka sake ba da jagoranci don zubar da matattun kayayyaki da saka hannun jari ga masu cin nasara na COVID-19 kamar lafiya, lafiya da dijital, ko bincike na gaskiya da aiki a cikin taka rawa, duk da haka babba ko ƙarami kamfani, a cikin fafutukar neman masana'antu daban-daban.

Kamar yadda muka sani, duniyar kyakkyawa ba komai ba ce idan ba ta jure ba, kuma ba shakka labarin dawowarta zai zama wanda za a kallo a cikin 2021. Fatan shine, tare da wannan farkawa, an kafa wata sabuwar masana'anta, mai ƙarfi, da mutuntawa - saboda kyakkyawa ba ta zuwa ko'ina, kuma muna da masu sauraro masu kama. Don haka, akwai nauyi ga masu amfani da mu don haskaka yadda kasuwanci mai ɗa'a, mai dorewa da ingantaccen aiki zai iya daidaita daidai da cin nasarar kuɗi.