1. Sabon Mai Amfani da Kyau: Ƙarfafawa, Da'a & Gwaji
Yanayin kyawun yanayi yana fuskantar sauye-sauye mai mahimmanci yayin da masu amfani ke ƙara kallon kulawa ta sirri ta hanyar ruwan tabarau na nuna kai da alhakin zamantakewa. Ba a gamsu da da'awar zahiri ba, masu siyayya na yau suna buƙatasahihanci, haɗa kai da tsattsauran ra'ayidaga brands.
A. Identity-Kyakkyawa ta Farko ta ɗauki matakin tsakiya
Yunƙurin "kyawawan fa'ida" ya mayar da kayan shafa da kuma kula da fata zuwa kayan aiki masu ƙarfi don gane kai. Masu amfani da Gen Z yanzu suna kimanta samfuran bisa jajircewarsu ga bambance-bambance da abubuwan zamantakewa. Shugabannin kasuwa kamar Fenty Beauty sun kafa sabbin ka'idoji tare da su40-inuwa tushe jeri, yayin da indie brands kamar Fluide ƙalubalanci ka'idojin jinsi tare da unisex na kwaskwarima Lines. A Asiya, wannan ya bayyana daban-daban - shirin "Kyakkyawan Kyawawan Duniya don Duniya mai Kyau" samfurin Jafananci Shiseido yana haɓaka samfuran musamman don yawan tsufa, yayin da Cikakken Diary na kasar Sin yana haɗin gwiwa tare da masu fasaha na gida don taƙaitaccen tarin tarin abubuwan bikin al'adun yanki.
B. Juyin Juya Halin Skinimalism
Yunkurin “ba kayan shafa” na annoba ya rikide zuwa ingantacciyar hanya don ƙarancin kyan gani. Masu amfani suna rungumaMulti-aiki kayayyakinwanda ke ba da sakamako mafi girma tare da ƙananan matakai. Ilia Beauty da aka fi so na Super Serum Skin Tint (tare da SPF 40 da fa'idodin kula da fata) ya ga haɓaka 300% a cikin 2023, yana tabbatar da masu siye suna son inganci ba tare da sasantawa ba. Kafofin watsa labarun suna haifar da wannan yanayin ta hanyar yau da kullun kamar "kekuna na fata" (masu canjin dare na exfoliation, farfadowa da hydration) wanda ya sami ra'ayi sama da biliyan 2 TikTok a bara. Samfuran tunani na gaba kamar Paula's Choice yanzu suna bayarwana musamman tsarin maginawanda ke sauƙaƙa waɗannan hadaddun ayyukan yau da kullun.
2. Kimiyya Ya Hadu da Bayar da Labari: Juyin Sahihanci
Yayin da masu siye suka zama masu ƙwarewa, samfuran dole ne su dawo da da'awarhujjojin kimiyya da ba za a iya warwarewa bayayin yin hadaddun fasaha m.
A. Tabbacin Clinical Ya Zama Matsalolin Tebur
Kashi 70% na masu siyan fata yanzu suna bincika alamun samfur don bayanan asibiti. La Roche-Posay ya ɗaga mashaya tare da hasken rana na UVMune 400, wanda ya haɗa da ƙananan hotuna da ke nuna yadda tacewar su ta ƙirƙira "ranshield" a matakin salula. Talakawa sun hargitsa kasuwa ta hanyar bayyana nasudaidai adadin maida hankalida farashin masana'antu - motsi wanda ya ƙara amincewa da abokin ciniki da 42% bisa ga kamfanin iyayensu. Abokan hulɗar likitan fata suna haɓaka, tare da samfuran kamar CeraVe waɗanda ke nuna ƙwararrun likitoci a cikin 60% na abubuwan tallan su.
B. Kimiyyar Halittar Halittu Yana Sake Fahimtar Tasiri
Haɗin kai na kyakkyawa da fasahar kere-kere yana samar da sabbin abubuwa masu ban sha'awa:
lDaidaitaccen HakiKamfanoni kamar Biomica suna amfani da fermentation na ƙananan ƙwayoyin cuta don ƙirƙirar madadin dorewa zuwa ayyukan gargajiya
lKimiyyar MicrobiomeShirye-shiryen pre/probiotic na Gallinée sun yi niyya ga ma'aunin yanayin yanayin fata, tare da nazarin asibiti yana nuna haɓakar 89% a cikin ja.
lBinciken Tsawon Rayuwa: An nuna peptide OS-01 na OneSkin a cikin binciken da aka yi bita don rage alamun shekarun halitta a cikin ƙwayoyin fata.
3. Dorewa: Daga "Nice-to-Have" zuwa Ba Negotiable
Sanin yanayi ya samo asali ne daga mai bambanta tallace-tallace zuwa aainihin fata, tilasta wa kamfanoni sake tunani kowane bangare na ayyukansu.
A. Tattalin Arzikin Kyau
Majagaba kamar Kao suna kafa sabbin ka'idoji tare da layin MyKirei, wanda ke nuna80% kasa filastikta hanyar sabbin tsarin sake cikawa. Yunkurin tattara kayan tsirara na Lush ya hana sama da kwalaben robobi miliyan 6 shiga wuraren shara a shekara. Upcycling ya wuce gimmicks - UpCircle Beauty yanzu tushenTan 15,000 na wuraren kofi da aka sake siyarkowace shekara daga wuraren shakatawa na London don gogewa da abin rufe fuska.
B. Kayayyakin Sauye-sauyen Yanayi
Tare da matsanancin yanayi ya zama al'ada, samfuran dole ne su yi aiki a wurare daban-daban:
lHamada-Tabbatar fata: Peterson's Lab yana amfani da ƙwararrun ƙwararrun ƙwararrun ƙwararrun Ostiraliya don ƙirƙirar masu damshin da ke kare yanayin Hamadar Gobi.
lTsare-tsare masu juriya da humidity: Sabon layin AmorePacific don yanayin wurare masu zafi yana da nau'ikan polymers da aka samo na naman kaza waɗanda ke daidaita matakan danshi.
lMarine-Safe Sunscreens: Stream2Sea's reef-safe formula now mamaye 35% na Hawaiian kasuwa
4. Fasaha Sake fasalin Masana'antu
Ƙirƙirar ƙirƙira na dijitalna musamman na musamman, abubuwan ban sha'awawaccan gada kyakkyawa ta kan layi da ta layi.
A. AI Yana Samun Keɓaɓɓen
Olly Nutrition's chatbot yana nazarin halaye na abinci don ba da shawarar abubuwan haɓaka kyakkyawa na keɓaɓɓen, yayin da Proven Skincare's algorithm tafiyar matakai.50,000+ bayanaidon ƙirƙirar al'ada na yau da kullun. Fasahar Sephora's Color IQ, yanzu a cikin ƙarni na uku, na iya daidaita inuwar tushe da98% daidaitota hanyar kyamarori na smartphone.
B. Blockchain Yana Gina Dogara
Shirin "Seed to Bottle" na Aveda yana bawa abokan ciniki damar gano duk wani tafiya na sinadari, daga masu girbin man shea na Ghana zuwa adana ɗakunan ajiya. Wannan matakin bayyana gaskiya ya karu da suƙimar amincin abokin ciniki da kashi 28%.
C. The Metaverse Beauty Counter
Fasahar gwada gwajin VR ta Meta, wanda kashi 45% na manyan dillalan kyau suka karbe shi, ya rage dawo da samfur da kashi 25%. Mataimakin “Beauty Genius” mai kama-da-wane na L'Oréal yana kula da shawarwarin abokan ciniki miliyan 5 kowane wata.
Hanyar Gaba:
Mai amfani da kyau na 2025 shine agwanin gwaji- Hakazalika za su iya fitar da binciken peptide kamar yadda za su shiga cikin yunƙurin dorewar alamar. Alamun nasara za su buƙaci gwanintabidi'a mai girma uku:
lZurfin Kimiyya- Da'awar baya tare da bincike-bincike na tsara
lSophistication na Fasaha- Ƙirƙiri ƙwarewar dijital / ta jiki mara sumul
lIngantacciyar Manufar- Haɓaka dorewa da haɗa kai a kowane mataki
Makomar nasa ne na samfuran da za su iya zama masana kimiyya, masu ba da labari da masu fafutuka - duk lokaci guda.
Lokacin aikawa: Mayu-08-2025